Website Traffic Is The Key To Success

Most online publishers know that website traffic is the amount of visitors your website receives. The best gauge to determine how well you are doing regarding traffic is unique visitors. Generating those unique visitors is the single biggest challenge faced by most webmasters.

You have a wonderful website and attractive content but your website traffic is still low. Internet marketers know that with little or no traffic there is little or no income. Therefore it is imperative that you increase your website traffic to ensure a more successful business.

So now that we have discussed why website traffic is so important, how in the world do you get that traffic and keep it coming? How do you generate higher website traffic is a question that is asked by hundreds of thousands of internet marketers around the world. The basic answer is: Building website traffic is simply marketing your website so that it can market for you. But how does one market their website?

You need to use a combination of methods. You cannot focus on just one method and expect to get significant amounts of traffic. Also, keep in mind that building traffic to your site is a process and not a one-time event. It is something that requires regular effort.

All Website Traffic is Not Created Equal – You Need Targeted Traffic

Website traffic is one thing, but targeted traffic is everything. The easiest way that I have found to increase targeted website traffic is to focus each website page or blog post on a specific niche in the market. An excellent way is to ask a "how to" question and write about your solution.

How to Get Traffic

One way to get traffic is by writing articles for your niche market and submitting them to article directories and ezine editors.

Another vital strategy for increasing your site traffic is to use inbound links to bring in traffic from other sites. Make it a priority to spend time every day increasing the amount of incoming links to your site. Social bookmarking is a great method to increase links exponentially with little effort.

If you can get a regular routine of writing articles, posting them to your site, and submitting them to social bookmarking sites, that is a powerful combination to increase your traffic.

A third very powerful tool that can dramatically increase your website traffic is a viral ebook or report. There have been several examples of this recently with free reports by Rich Schefren and Mike Filsaime "The Manifesto" and "The Death of Internet Marketing." Another report that started a buzz was "The Death of Adsense" by Scot Boulch.

Discussion boards, or forums, are another great way to increase traffic. If you are in a niche where people like to talk and discuss the topic, this can be a great way to increase traffic. Post comments around the web that you are starting a forum on such-and-such a topic and they will come.

Pay-per-click, such as Google AdWords, is an excellent way to generate traffic. But be careful. It's very easy to end up spending thousands of dollars for traffic that doesn't generate any revenue unless you know exactly how to do it. Perry Marshall is Mr. AdWords, the one that everyone goes to for learning AdWords. Purchasing his ebook for a few dollars will end up saving you big bucks if you want to use PPC.

When all is said and done, every internet marketer depends on website traffic to generate business. With a few basic tools such as article syndication, social bookmarking, linking and PPC, and a site that gives viewers what they are looking for, your traffic will increase every month.