| by: Carol Stack
Website Traffic Is The Key To Success
Most online publishers know that website
traffic is the amount of visitors your website
receives. The best gauge to determine how
well you are doing regarding traffic is
unique visitors. Generating those unique
visitors is the single biggest challenge
faced by most webmasters.
You have a wonderful website and attractive
content but your website traffic is still
low. Internet marketers know that with little
or no traffic there is little or no income.
Therefore it is imperative that you increase
your website traffic to ensure a more successful
business.
So now that we have discussed why website
traffic is so important, how in the world
do you get that traffic and keep it coming?
How do you generate higher website traffic
is a question that is asked by hundreds
of thousands of internet marketers around
the world. The basic answer is: Building
website traffic is simply marketing your
website so that it can market for you. But
how does one market their website?
You need to use a combination of methods.
You cannot focus on just one method and
expect to get significant amounts of traffic.
Also, keep in mind that building traffic
to your site is a process and not a one-time
event. It is something that requires regular
effort.
All Website Traffic is Not Created Equal
You Need Targeted Traffic
Website traffic is one thing, but targeted
traffic is everything. The easiest way that
I have found to increase targeted website
traffic is to focus each website page or
blog post on a specific niche in the market.
An excellent way is to ask a "how to"
question and write about your solution.
How to Get Traffic
One way to get traffic is by writing articles
for your niche market and submitting them
to article directories and ezine editors.
Another vital strategy for increasing your
site traffic is to use inbound links to
bring in traffic from other sites. Make
it a priority to spend time every day increasing
the amount of incoming links to your site.
Social bookmarking is a great method to
increase links exponentially with little
effort.
If you can get a regular routine of writing
articles, posting them to your site, and
submitting them to social bookmarking sites,
that is a powerful combination to increase
your traffic.
A third very powerful tool that can dramatically
increase your website traffic is a viral
ebook or report. There have been several
examples of this recently with free reports
by Rich Schefren and Mike Filsaime "The
Manifesto" and "The Death of Internet
Marketing." Another report that started
a buzz was "The Death of Adsense"
by Scot Boulch.
Discussion boards, or forums, are another
great way to increase traffic. If you are
in a niche where people like to talk and
discuss the topic, this can be a great way
to increase traffic. Post comments around
the web that you are starting a forum on
such-and-such a topic and they will come.
Pay-per-click, such as Google AdWords,
is an excellent way to generate traffic.
But be careful. It's very easy to end up
spending thousands of dollars for traffic
that doesn't generate any revenue unless
you know exactly how to do it. Perry Marshall
is Mr. AdWords, the one that everyone goes
to for learning AdWords. Purchasing his
ebook for a few dollars will end up saving
you big bucks if you want to use PPC.
When all is said and done, every internet
marketer depends on website traffic to generate
business. With a few basic tools such as
article syndication, social bookmarking,
linking and PPC, and a site that gives viewers
what they are looking for, your traffic
will increase every month.
|