| by: Terry Morris
There are millions upon millions of websites
on the internet. The majority of these site's
have poor page rankings. Is your site one
of them? Would you like to increase your
page ranking? Silly question right? Of course,
you want a high page ranking.... we all
do. Keep reading and I will let you know
a little known secret as to how you can
quickly improve your page ranking.
In the early days of the web, search engines
would get information about a website from
the keywords meta tag. This is no longer
true. The reason is that several people
began to keyword stuff their meta tags to
achieve higher rankings with the search
engines. The Search Engines got wise to
this and changed the criteria they use when
crawling websites. This does not mean you
should forego keyword meta tags, it is still
good optimization practice to include a
keywords meta tag however, this tag alone
will not get you a high page ranking.
Before I tell you how you can quickly improve
your page rank, I want to touch on Search
Engine Optimization. Search Engine Optimization
is very important to the success of your
website and to getting good page rankings.
If you have not already done so, I encourage
you to learn good optimization practices
and use them when creating and submitting
your website(s). You can learn more about
Search Engine Optimization at visit http://www.terrysinfosite.com
OK, so how do you get a high page ranking?
Did you know that most search engines put
a high level of importance on the links
to your webpage? When a high ranking website
links to your site it will make the search
engine take notice. Does this mean that
all you have to do is get a lot of incoming
links to your website? NO, absolutely not!
In fact if you simply go grabbing incoming
links from wherever you can you could end
up getting your site banned by search engines.
The key is to get quality links from high
ranking sites. All of your incoming links
should be from site's that have something
to offer your visitors. In other words there
content should be relevant to yours. After
all, if you are searching for information
on 'computer hardware' you aren't going
to be interested in a link related to 'dog
grooming' now are you? Another very important
point needs to be made before we continue;
NEVER use link farms. This is important
and bears repeating.. NEVER, EVER use link
farm!
s. The use of link farms could get you
banned. You want to stay focused on your
site's content... that includes your incoming
links.
OK, here is what you have been waiting
for, how to improve your page ranking quickly;
First: Go to Google.com and download the
Google toolbar. Install the toolbar on your
web browser.
Second: Do a search using one of your site's
most important keywords or phrases.
Third: Visit one of the first few site's
displayed in the search results.
Fourth: Note where it says "PageRank"
on your toolbar. The green bar represents
the page ranking for the site you are visiting
and ranges from 0 to 10.
Fifth: By using this toolbar and searching
with your important keyword or phrase you
can find a site with a high ranking and
relevant content.
Sixth: Look for the contact information
for the site you are visiting and send a
request for a link to your webpage in exchange
for a link to theirs.
Every link you get from a high ranking
site will improve your ranking with the
search engines.
Be aware, since these are high ranked sites,
some will refuse your request. Never fear,
there is a solution. Go back to your search
engine and this time enter "link:"
(without the quotes) followed by the name
of the site you just approached for a link.
You should only need to enter the site name,
not the complete url. The resulting display
will show you all of the sites that link
to the one you approached. You can now go
visit one of those sites and ask for a reciprocal
link. While this is a 'backdoor' approach
to getting the link you were originally
after...it has been known to work.
Here is a little side-note with regard
to negotiating for reciprocal links. This
was learned during my years as owner of
two businesses. In any negotiation the other
side has one thing on their mind at all
times...."What is in this for me?"
When negotiating for reciprocal links you
should stress the benefits that the agreement
will provide to them. Try to make your offer
as attractive to the other side as you possibly
can.
I admit this involves a little time and
effort however, a wise man once said, "The
journey of a thousand miles begins with
an empty tank and a flat tire." The
time and effort you spend is well worth
the rewards.
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